Can I match the lowest price on Amazon rather than beating it?

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Yes you can match the lowest price on your Amazon.

To match lowest price rather than beating it you need to change your pricing rule to Beat Amazon/Fulfilled by Amazon by 0.00

To also match your competitor change the rule beat competitor by to 0.00

Below is a screenshot showing how this is done.

 

Below is a screenshot of how your prices will appear as matched on your marketplaces -

 

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